Trent Reznor is taking his enthusiasm for visual artistry to a whole new level with the cover artwork for Nine Inch Nail’s upcoming album, Hesitation Marks, which the band just announced will have four distinctive covers.
As revealed in an official statement today, the cover that fans will receive upon purchase is determined by the format of the music that they buy, from digital, standard CD, deluxe CD or vinyl.
NIN enlisted the aid of British multimedia artist Russell Mills for this project—his previous works including the band’s 1994 LP The Downward Spiral, along with album artwork for the likes of Peter Gabriel, Brian Eno and David Sylvian.
With this “renewed collaboration,” Mills says in the statement - came “massive potential for the strange and the familiar to collide and collude in works that I hoped would encapsulate, by allusion, suggestion, metaphor and association, the conceptual ideas imbued in the album as well as in the undertow of its sonic world."
By Mills’s account, he “combined traditional materials - oils and acrylic paints, varnishes, etc. - with sundry objects that he subjected to a variety of chemical processes, including burning, bleaching, calcification and erosion” to pay homage to the album’s “emotional core.”
Set to drop on September 3, 2013, and NIN’s first album in five years, Hesitation Marks is available for pre-order at the band’s website or iTunes. Those who pre-order the album—in any of its formats—will receive an instant download of the band’s first single, “Came Back Haunted.”
Nine Inch Nails will embark on a festival tour beginning on July 26 at the Fugi Rock Festival in Naeba, Japan.
For more on the band, check out their official website or Facebook page, and please share your thoughts with us in the comments section below!
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